What You'll Do:
- Own campaign strategy across the prospect and customer lifecycle.
- Develop campaign concepts, write/direct copy, and build the creative from brief to send.
- Partner with PMM to translate messaging frameworks into lifecycle campaigns.
What You've Done:
- 3–5 years in lifecycle, campaign, or growth marketing.
- Strong writer who can craft compelling email and in-app copy.
- Comfortable pulling performance data and making decisions from it.
Who You Are:
- You're a lifecycle marketer who thinks like a strategist and writes like a human.
- You understand that campaigns exist to move people — not fill a calendar.
Brightwheel
Brightwheel is the largest, fastest growing, and most loved platform in early education. They are trusted by millions of educators and families every day and are backed by top investors. The team is passionate, talented, and customer-focused and embodies its Leadership Principles in work and culture.