Lead the CRM acquisition strategy for all verticals, leveraging email, push, SMS, and in-app messages. Build and scale our lead generation program from the ground up, including SMS opt-in. Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre- and post-click experiences with cross-functional teams.
As Jane’s first dedicated Lifecycle Marketing Manager, you’ll help shape how they guide practitioners through their journey, from first touch, to activation, retention, and long-term advocacy. You'll lead the strategy and execution of always-on lifecycle programs across email, in-app, SMS, and push, helping new clinics onboard smoothly, discover value quickly, and stay engaged over time.