Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Work directly with customers to design engagement frameworks and connect subscription data to CRM platforms.
Provide input to Product and Engineering on how integrations and data payloads need to evolve.
Codify successful strategies into scalable assets like onboarding sequence templates and churn prevention playbooks.
RevenueCat removes the headaches of building and scaling in‑app subscriptions and is the default monetization platform for mobile. They are a remote‑first crew of 120+, spread across 25 countries, and guided by values: Customer Obsession, Always Be Shipping, Own It, and Balance.
Own the full email and SMS calendar across all business units.
Build, scale, and optimize the full automation architecture.
Own the CDP and predictive intelligence platforms as strategic assets.
Sur La Table is a company centered around community, culinary joy, and celebration. New team members are welcomed and inspired by wellness events, inclusive stories, and personal touches.
Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.