Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Own campaign strategy across prospect and customer lifecycle.
Develop campaign concepts, write copy, and build creative from brief to send.
Design and maintain a testing agenda driving documented learnings and change.
Brightwheel is the largest, fastest growing, and most loved platform in early education. They are trusted by millions of educators and families every day and are backed by top investors. The team is passionate, talented, and customer-focused and embodies its Leadership Principles in work and culture.
Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Map the full customer journey to predict paid conversion and long-term engagement.
Quantify the breakages, identifying where the funnel leaks by user segments.
Design and run experiments to address breakages using in-app prompts, email, and onboarding redesign.
Koyfin is a fast-growing fintech company building a powerful analytics platform used by financial advisors and investors. They are recognized as a top-rated investment solution, valuing craftsmanship, accountability, and continuous improvement.
Activate and optimize marketing strategies across the customer journey.
Develop patient segments using engagement data to improve screening rates.
Implement retention campaigns to boost engagement with participants.
Care Access aims to improve the future of health for everyone. With research sites and mobile clinics globally, they deliver research and health services to communities, making medical breakthroughs more accessible.
Own and optimize the email, SMS, and outbound automation lifecycle to move leads from interest to action.
Design and manage outbound automation campaigns, focusing on targeting, scripts, and conversion rates.
Partner across functions to optimize the full conversion funnel, including landing pages and lead forms, and build performance dashboards.
Sage Haus is a nationwide placement service dedicated exclusively to matching house managers with busy households. It is a bootstrapped company with a remote team of 35, placing house managers, family assistants, and meal-prep chefs with hundreds of families every month across the US and Canada, and it values initiative and ownership in its tight-knit culture.
Create campaigns that deepen a merchant’s appreciation of our software.
Work cross functionally with marketing, account management, merchant success and revenue operations.
Enhance the customer journey through marketing programs including recognition or celebration for key milestones.
Loop is an ecommerce software company serving over 5,000 of the best brands on Shopify. They power critical parts of the shopping experience ensuring customers always have confidence that packages will arrive on time.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Lead the strategy, evolution, and performance of the member engagement ecosystem, driving growth in customer lifetime value (LTV).
Wild Alaskan Company aims to accelerate the transition to sustainable food systems by fostering relationships between people, wild seafood, and the planet. They deliver wild-caught, sustainable seafood to households across the United States in a fully-remote, fast-paced, and fun working environment.