Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Own campaign strategy across prospect and customer lifecycle.
Develop campaign concepts, write copy, and build creative from brief to send.
Design and maintain a testing agenda driving documented learnings and change.
Brightwheel is the largest, fastest growing, and most loved platform in early education. They are trusted by millions of educators and families every day and are backed by top investors. The team is passionate, talented, and customer-focused and embodies its Leadership Principles in work and culture.
Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Own and optimize the email, SMS, and outbound automation lifecycle to move leads from interest to action.
Design and manage outbound automation campaigns, focusing on targeting, scripts, and conversion rates.
Partner across functions to optimize the full conversion funnel, including landing pages and lead forms, and build performance dashboards.
Sage Haus is a nationwide placement service dedicated exclusively to matching house managers with busy households. It is a bootstrapped company with a remote team of 35, placing house managers, family assistants, and meal-prep chefs with hundreds of families every month across the US and Canada, and it values initiative and ownership in its tight-knit culture.
Work directly with customers to design engagement frameworks and connect subscription data to CRM platforms.
Provide input to Product and Engineering on how integrations and data payloads need to evolve.
Codify successful strategies into scalable assets like onboarding sequence templates and churn prevention playbooks.
RevenueCat removes the headaches of building and scaling in‑app subscriptions and is the default monetization platform for mobile. They are a remote‑first crew of 120+, spread across 25 countries, and guided by values: Customer Obsession, Always Be Shipping, Own It, and Balance.
Own website conversion and performance, including landing page testing and improving conversion paths using AI tools.
Build and own the full lifecycle marketing system, including workflows and nurture programs, to drive pipeline and grow newsletter engagement.
Develop and execute customer advocacy and referral programs, tracking performance and working closely with sales to optimize outreach.
Nava is a healthcare benefits brokerage that fuses deep benefits expertise with cutting-edge technology to deliver a modern, transparent, and affordable healthcare experience for employers and their employees. It is a fast-growing, remote-first company backed by leading investors and built by a collaborative team with a mission to revolutionize the industry.
Activate and optimize marketing strategies across the customer journey.
Develop patient segments using engagement data to improve screening rates.
Implement retention campaigns to boost engagement with participants.
Care Access aims to improve the future of health for everyone. With research sites and mobile clinics globally, they deliver research and health services to communities, making medical breakthroughs more accessible.
Architect a "Systems-First" Retention Model, moving from reactive saves to proactive, behavioral interventions.
Own the Monetization Roadmap by designing, running, and analyzing pricing and packaging experiments.
Drive AI-Native Execution, reaching for AI first to build a custom churn-prediction agent and automate segmentation.
Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, their platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology. With a team of 380+ people representing over 60 nationalities, they celebrate diversity and foster a workplace where everyone is heard and feels a sense of belonging.