Director of Retention & Monetisation Europe Marketing

How will you make an impact:

• Architect a "Systems-First" Retention Model: Move Lodgify from reactive saves to proactive, behavioral interventions. Define the data signals and build the infrastructure to trigger event-based actions.
• Own the Monetization Roadmap (Hands-on): You will personally design, run, and analyze pricing and packaging experiments. Be in the data, building the hypotheses, and reporting commercial read-outs directly to the CGO and CFO.

What makes you a great fit:

• The Experience: 8–12 years in Growth, Lifecycle, or Retention within B2B SaaS. You’ve built a lifecycle system from scratch, not just managed an existing one.
• Technical Stack: Expertise in CRM orchestration (HubSpot/Braze), product analytics (Amplitude/Mixpanel), and SQL. Pull your own data; you don’t wait for a ticket.
• Statistical Rigor: Understand ICE prioritization, cohort analysis, and statistical significance. Know when a result is a signal and when it’s just noise.

The First 6 Months:

• Month 1 — Audit & Ship: Complete a full CRM debt audit and ship your first monetization experiment. Deliver one tangible AI automation into the hands of your team.
• Month 3 — Compound: Live behavioral segmentation is active and your first AI agent is in production. You've delivered a concrete recommendation on team structure and talent gaps to the CGO.