Website Conversion and Performance:
- Own the website as a conversion asset, running tests and improving conversion paths for various traffic sources.
- Partner with the content lead to ensure SEO-driven pages are built to convert, not just rank.
- Monitor site performance and manage relationships with web contractors or vendors.
Lifecycle Marketing:
- Drive pipeline by building and owning the full lifecycle communication system, including workflows and triggered sequences.
- Grow newsletter engagement by leveraging AI to personalize content and continuously improve performance.
- Use AI to analyze engagement data and identify gaps in the marketing funnel before they impact pipeline.
Customer Advocacy and Referrals:
- Build and own a structured customer referral program to turn happy customers into an active referral source.
- Work closely with sales to optimize customer advocacy efforts, including reviews and testimonials.
- Develop segmentation and outreach strategies to identify and activate the right customers for referrals at the right time.
Nava
Nava is a healthcare benefits brokerage that fuses deep benefits expertise with cutting-edge technology to deliver a modern, transparent, and affordable healthcare experience for employers and their employees. It is a fast-growing, remote-first company backed by leading investors and built by a collaborative team with a mission to revolutionize the industry.