Own conceptualization and final say on subject lines, headers, body, and CTAs for major marketing moments.
Develop a campaign content calendar that aligns with the broader marketing calendar.

Lifecycle Program:

Own strategy and content for lifecycle flows including welcome series, post-purchase nurture, and re-engagement.
Audit existing programs, identify gaps, and build optimized flows that feel conversational.

Deliverability & Performance:

Monitor deliverability metrics such as open rates, click-through rates, and spam complaints.
Maintain sender reputation through list hygiene, segmentation, and compliance.

Fresh Prints

Fresh Prints is a custom apparel company that creates merchandise for college students and organizations. They are a growing company with a remote team that values long-term contributions and diversity.

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