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Email Marketing Responsibilities:
- Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
- Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
- Develop email content aligned with campaign goals, brand voice, and audience needs.
Content Creation:
- Write and edit high-quality blog content aligned with brand messaging, audience interests, and SEO goals.
- Create compelling social media copy and content concepts that support broader campaign and content objectives.
- Adapt campaign, blog, and email messaging into channel-appropriate social content.
SEO and Analytics:
- Create SEO-focused content and optimize written content for target keywords, search intent, readability, and internal linking.
- Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
- Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams on-demand. With over $200 million in annual revenue and a fully remote workforce, Toptal combines virtual team elements with a support structure that encourages innovation, social interaction, and fun.