As the Email Marketing Specialist, you will execute and optimize email marketing campaigns across High Tide’s diverse portfolio of brands, focusing on improving customer engagement, conversion, and retention through strategic email and SMS campaigns. Your expertise in data analysis will drive the creation of high-performing campaigns, ensuring each campaign is optimized for maximum impact.

Drive app growth campaigns, app store optimization (ASO), localized app store strategies, and conversion rate optimization (CRO) efforts. Use analytics tools to track, measure, and optimize organic growth performance. Improve app store reviews and ratings to ensure a strong brand presence. Stay ahead of industry trends and competitor ASO strategies.

Execute multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage users effectively and manage automation flow performance, ensuring campaigns are delivered consistently at a high level. Conduct A/B testing, collaborate on campaign content, troubleshoot HTML/CSS, and analyze performance data insights to enhance marketing strategies.