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Campaign Strategy & Management:
- Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel.
- Manage and allocate budgets across channels, campaigns, and audiences to maximize return.
Performance Optimization:
- Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
- Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.
Experimentation & Reporting:
- Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix.
- Build dashboards, monitor performance trends, and deliver clear, actionable insights to stakeholders.
PadSplit
PadSplit is a marketplace that helps solve the affordable housing crisis by connecting hosts with tenants. It is a mission-driven company with a collaborative culture, seeking a performance marketer to scale host acquisition.