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Paid media:
- Own and operate campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads.
- Manage budget allocation per channel and per product.
- Brief creative team on graphics and video; write ad copy.
Online sales:
- Full ownership of e-commerce channel performance: online SaaS plan sales and QES.
- Generate and test hypotheses for optimization and experimentation.
- Design promotional mechanics and sales campaigns.
CRO and A/B testing:
- Plan and run A/B tests on landing pages, product pages, and checkout flows.
- Analyze full conversion funnel from page visit through purchase.
- Use tools including Microsoft Clarity and VWO.
Marketing automation:
- Build and optimize HubSpot sequences: onboarding, win-back, upsell/downgrade flows.
- Collaborate with product team on retention mechanics and re-engagement campaigns.
- Maintain and build Looker Studio dashboards for reporting.
Autenti
Autenti is a multi-product trust services platform combining identity verification, e-signatures, and electronic delivery. It is a fast-growing scale-up recognized in the Financial Times FT1000 ranking of Europe's fastest-growing companies.