What You'll Do:
- Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.
- Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job, not someone else's.
- Set the experimentation cadence on Google. Weekly tests with clear hypotheses, documented results, compounding learnings.
The Bar:
- You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count.
- "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.
Who You Are:
- Senior paid search operator with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.
- Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.
- AI-native daily workflow. Claude and similar tools are core to how you work — including for ad copy iteration, query analysis, and reporting.
Viktor
Viktor is an AI coworker that lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies. The team is small, and they are building the product that replaces half the SaaS stack with a single teammate.