Sr. Manager, Paid Media

Global Paid Media Strategy:

• Set the vision and architect the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.
• Develop full-funnel media plans directly aligned to regional revenue targets and segment priorities.

Revenue and Performance Optimization:

• Establish the core KPIs, shifting the focus from lead volume to measurable pipeline, revenue, and customer acquisition impact.
• Lead ongoing testing strategy (creative, messaging, audience, bidding, landing pages) to continually improve conversion rates and cost efficiency across all campaigns.

Leadership and Team Development:

• Elevate reporting to deliver clear, actionable, and data-driven narratives to senior leadership and executives.
• Manage and mentor paid media team members, focusing on career development and strategic growth.