Paid Social Marketing Manager

Role Overview:

• Lead the strategy, planning, execution, and optimization of large-scale paid social campaigns.
• Design and manage testing frameworks and experimentation roadmaps.
• Monitor key metrics like leads, MQLs, SQLs, and revenue impact.

Cross-functional Collaboration:

• Work with analytics, marketing operations, creative, product marketing, and regional teams.
• Oversee audience strategy and targeting approaches.
• Provide regular reporting and insights to stakeholders.

Requirements:

• 7+ years of marketing experience, with 5+ years in paid digital channels.
• 2+ years in B2B marketing, ideally in SaaS demand generation.
• Strong expertise in digital marketing principles and data-driven decision-making.