Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. You will take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet goals. Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins.
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Lead and manage the growth team, ensuring the effective execution of growth plans. Conduct data analysis and prepare results reports for periodic meetings with senior management. Develop and implement tests and experiments on products that can unlock new growth opportunities, especially for the CDB balance. Work closely with the product team, conducting research and analyzing user feedback to inform strategic decisions. Create and monitor CRM campaigns to optimize communication with different customer segments.