A Day in the Life:
- Responsible for audits, strategy, content, and setup of broadcast campaigns and email automation.
- Involved in further innovating clients’ strategy and optimizing towards higher success metrics.
- Closely working with creative, content, web, and other departments.
Responsibilities:
- Use data to continuously test, measure and optimize the email marketing program.
- Partner and collaborate cross-functionally with all other internal digital channels.
- Employ AI technologies to enhance and optimize business processes.
Role Requirements:
- Strong analytical and strategic copywriting skills and understanding of A/B testing practices.
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
- Strong communication, rapport building and presentation skills.
Power Digital
Power Digital is a tech-enabled growth firm that sits at the intersection of marketing, consulting, and data intelligence. They ignite revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, Power Digital values diversity in backgrounds and experiences.