Develop and execute email and SMS campaigns using Klaviyo. Create and optimize customer segmentation and automation flows to drive engagement and retention. Monitor campaign performance metrics and provide actionable insights for continuous improvement. Collaborate with marketing and design teams to ensure messaging aligns with brand voice and goals.
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Own and expand our CRM efforts across patient and referral acquisition. This role will focus on building automated, personalized lifecycle journeys that improve engagement, re-engagement, increase retention, and support growth across our direct-to-consumer (D2C) and referral marketing (B2B) funnels.
The Senior Guest Engagement Strategist is both a strategic consultant for PAR’s restaurant clients and a key advisor supporting internal cross-functional teams. This role leads consulting projects focused on loyalty program design, restructuring, and optimization, as well as broader guest engagement and digital marketing strategies. This role works closely with Sales, Product, Implementation, Managed Services, Customer Success, and third-party developers to drive measurable results.
This role leads the agency’s email marketing practice and elevates how the company engages and inspires audiences for its nonprofit clients. The leader will define the vision for how email drives connection, conversion, and long-term supporter relationships, ensuring the channel delivers measurable impact across every stage of the engagement journey. This role oversees the strategy, execution, and optimization of sophisticated email programs.