Own and evolve customer messaging strategy across email and SMS channels. This role is building lasting relationships with customers, from their first formal wear rental through their journey into everyday menswear collection. You'll have significant autonomy in developing and executing lifecycle marketing strategies that drive revenue.

This role blends strategy and execution, allowing you to own initiatives from start to finish, impacting customer engagement and loyalty by executing multi-channel retention marketing programs across email, and SMS through campaign management, data analysis, and collaboration with various teams.

You will support planning, execution, and analysis across initiatives including email and SMS marketing, subscriptions, loyalty, sampling, and customer surveying. This role calls for a motivated, customer-centric thinker who excels at bringing ideas to life through cross-functional collaboration. With a test-and-learn mindset, they embrace creative and innovative approaches while continuously optimizing for engagement and retention.

Lead the day-to-day management of email and SMS operations and execution, focused on engaging prospective customers. As the primary owner of direct communications with prospects, a strong technical understanding of our martech stack and integrations is required. Act as a data-driven marketer, in collaboration to define data collection requirements and develop personalized journeys and triggered touch points to optimize customer engagement.

Drive improvements to our member experience journey, ensuring a seamless transition from member to patient while optimizing conversion rates, revenue, and patient outcomes. You’ll be building high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes. You’ll lead high-impact experimentation and collaborate with Product, Data, BI, Engineering, and CS teams to optimize marketing automations.

In this internship, you will draft content for email and SMS, build emails and landing pages using HTML or drag and drop editors, support the QA process, report and code emails for budget tracking, support social media content, and update website content. You'll learn digital production, content best practices, and writing for digital audiences.

Join a team of email, SMS, and retention marketing industry experts to drive client revenue, and partner with internal cross-functional colleagues to go deeper into understanding our customer needs and insights with a specific focus on deepening retention and building loyalty. Lead a cross-functional team to build creative strategies in email and SMS campaign development to help our clients grow.

Empower members to reach their health goals by strategizing, creating, and testing cross-channel campaigns that foster meaningful engagement throughout their journey. Shape, implement, and refine strategies, working closely with the content, product, marketing, and design teams. Candidates should be strategic thinkers with a growth mindset and masters of operational execution.