Senior Manager, Lifecycle Marketing

Own Ophelia’s CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email. Develop segmented, personalized, and behavior-triggered lifecycle journeys that drive conversion, engagement, and re-engagement. Build automated flows and trigger-based communications across key patient states: new, bridge, stable, at-risk, and returning. Support warm lead nurturing across referral funnels. Collaborate with clinical, operations and compliance teams to ensure campaign logic, data fields, and workflows support both business and operational goals Conduct A/B tests to improve open rates, click-through rates, and downstream conversion. Help maintain CRM infrastructure and integrations Build campaign calendars and reporting dashboards to communicate performance and insights. Assist in lifecycle campaign planning for internal clinician-patient messaging.