Develop and execute email and text messaging strategies aligned with organizational goals. Plan and schedule email and text campaigns, considering timing and segmentation. Monitor email and text campaign performance metrics, providing insights for improvement. Collaborate with cross-functional teams to align campaigns with objectives.

The Email Production Specialist will assist newsrooms in expanding their audiences and building sustainable membership programs. The role involves turning strategies into reality, providing tactical support to client newsrooms, and executing fundraising campaigns. Responsibilities include building emails/automations, reviewing builds, and managing multiple projects.

The Growth Marketing Manager is a critical link between the digital marketing team and technical and SEO-driven digital efforts, requiring a blend of technical expertise, UX/UI knowledge, and data-driven decision-making, tasked with optimizing digital experiences and improving search performance.

Lead the day-to-day management of email and SMS operations and execution, focused on engaging prospective customers. As the primary owner of direct communications with prospects, a strong technical understanding of our martech stack and integrations is required. Act as a data-driven marketer, in collaboration to define data collection requirements and develop personalized journeys and triggered touch points to optimize customer engagement.

As the Email Marketing Specialist, you will execute and optimize email marketing campaigns across High Tide’s diverse portfolio of brands, focusing on improving customer engagement, conversion, and retention through strategic email and SMS campaigns. Your expertise in data analysis will drive the creation of high-performing campaigns, ensuring each campaign is optimized for maximum impact.

Seeking a motivated and detail-oriented Marketing Assistant. The ideal candidate will be a self-starter with strong organizational skills and an understanding of campaign reporting. You will play an essential role in supporting the development, implementation, and tracking of marketing campaigns, working with both internal teams and external partners.

In this internship, you will draft content for email and SMS, build emails and landing pages using HTML or drag and drop editors, support the QA process, report and code emails for budget tracking, support social media content, and update website content. You'll learn digital production, content best practices, and writing for digital audiences.

This role offers the chance to develop your ideal lifecycle marketing playbook, and design, implement, measure, and refine programs and tactics that advance Top Hat’s mission of empowering educators to engage students and unlock their potential, spanning the entire customer lifecycle, from acquisition to retention.

Execute multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage users effectively and manage automation flow performance, ensuring campaigns are delivered consistently at a high level. Conduct A/B testing, collaborate on campaign content, troubleshoot HTML/CSS, and analyze performance data insights to enhance marketing strategies.

The Manager, CRM will be the day-to-day owner of the Seller CRM program, setting up cross-channel campaigns in thoughtful, strategic ways and reporting on end-to-end business results. This role involves managing seller messaging for owned channels, understanding seller motivations, and partnering with various teams to drive seller engagement, conversion, and retention.