Job Description
Launch lifecycle marketing campaigns to enhance customer engagement and lifetime value. Implement win-back and churn prevention strategies to re-engage inactive users. Drive repeat site visits and conversions through targeted, personalized messaging. Convert users with strategic touchpoints and foster ongoing loyalty. Segment users by behavior and tailor campaigns for maximum impact. Track, report, and optimize campaign performance with a focus on ROI & Retention. Collaborate with cross-functional teams to align marketing with product and business goals. Stay current on martech trends and introduce new tactics to improve engagement.You should have 5+ years in lifecycle or email marketing and have experience managing multi-channel campaigns across email, SMS, and in-app messaging.
About Addshoppers
AddShoppers' mission is simple: Making shopping easy, saving people time and money while helping brands earn loyalty.