The Demand Generation Manager is the architect of Proper AI’s inbound and paid pipeline engine. This role involves planning, executing, and optimizing campaigns that generate qualified pipeline from paid channels, retargeting, landing pages, and nurture flows. The manager will partner closely with Sales, SDRs, RevOps, and Finance to drive predictable growth, reduce CAC, and improve payback time.
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The SRCOM is responsible for the daily operation of account teams, ensuring timely delivery of digital solutions. The SRCOM is the primary daily client contact, managing timelines and deliverables across internal teams. The SRCOM works with Acxiom's Agency/Consultant division to execute client solutions.
- Build sophisticated automation systems and interactive email, in-app and web experiences.
- Ensure the marketing technology stack runs smoothly.
- Translate business needs into technical solutions, working closely with marketers, designers, and engineers.
- Own end-to-end lifecycle strategy across the customer journey.
- Drive data-driven experimentation to identify problems and design tests.
- Partner cross-functionally with Product, Data Science, Marketing, and Creative teams.
This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth.
The Director of SEM will own Gametime’s paid search strategy end-to-end, driving performance, efficiency, and innovation across mobile and web, and will lead a high-performing team of SEM Managers. They will define how SEM accelerates business growth. This is both a strategic and operational leadership role, responsible for scaling one of Gametime’s largest acquisition channels while shaping the next generation of automation, measurement, and experimentation frameworks.
Own the end-to-end journey from lead to SQL, ensuring admissions and state operations only spend time with the right families, while marketing maximizes channel ROI. You will report directly to the COO and act as the integrator between marketing, admissions, and RevOps. The job is highly operational and data-driven, designing the funnel architecture, building automations, piloting new channels, and aligning the organization around one growth engine.