Director, Credit-Based Marketing

Strategy & Execution:

• Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data.
• Direct Mail Ownership: Define strategy, devise appropriate targeting and creative strategies.
• Manage P&L performance of the Direct Mail acquisition channels.

Technical Collaboration:

• Partner with the Product team to define a streamlined user acquisition path for pre-screened customers.
• Work with Credit Risk to ensure alignment of underwriting criteria.

Cross-Functional Leadership:

• Collaborate with data science, underwriting, marketing, and sales teams.
• Drive improvements in credit-based targeting models by testing data enhancements and data sources.