Drive customer engagement across B2B and in a limited capacity, B2C and B2B2C segments. This role will be instrumental in shaping and executing end-to-end lifecycle strategies that deepen relationships, drive retention, and mitigate churn. You will be responsible for developing and implementing strategies that drive customer lifecycle engagement from onboarding, through their first 90 days and beyond.
Felix Health is seeking a Lifecycle Marketing Manager to lead and scale full lifecycle programs. This role involves developing and executing activation, engagement, retention, and win-back initiatives, evolving the approach for personalized engagement at scale. The ideal candidate is a detail-oriented digital leader passionate about executing business objectives and planning for a successful multi-channel customer experience.