Lifecycle Marketing Executive (CRM)

Reporting to the Retention & Loyalty Manager, the Lifecycle Marketing Executive plays a key role in supporting the execution and optimisation of multi-channel marketing campaigns. This role is responsible for building, testing, documenting, and deploying campaigns across CRM platforms, ensuring timely and accurate delivery. This role will also provide day-to-day support for platform operations, maintain campaign documentation, and manage key marketing data inputs and outputs. Using performance insights and data analysis, the role contributes to continuous campaign improvement and enhanced customer engagement across the lifecycle. Campaign Management and Braze Execution Support the Lifecycle Marketing team in the delivery of personalised, cross-channel campaigns by interpreting briefs, documenting campaign logic, and preparing assets for build in Braze. Build, QA, and launch campaigns using Braze’s Canvas, Segments, Liquid personalisation, and Custom Events, with a focus on accurate targeting and timely delivery. Configure campaign logic using Braze tools ensuring dynamic, relevant messaging across customer touchpoints. Monitor and maintain live campaigns, flagging anomalies, and identifying optimisation opportunities to support ongoing improvements across email and SMS channels. Data Management and Reporting Work with Campaign Managers and Specialists to refine new data or integration requirements. List management and maintenance. Utilise multiple data sources to generate insights and understand results. Utilise data to segment and target audiences effectively, personalising communications.  Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies. Analyse campaign data to identify trends and provide insights. Report on key performance insights and propose future improvements for review. Platform management Oversee ongoing email and SMS deliverability, ensuring reliable performance and compliance with best practices. Support platform maintenance, including software updates, integration checks, and regular system health reviews to ensure optimal functionality. Manage user access requests, including the creation, permissioning, and deactivation of accounts in line with security and governance protocols. Data governance and compliance  Safeguard the brand through Privacy and SPAM act compliance and best practice.