Senior Lifecycle Marketing Manager

What You’ll Do:

• Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to educate, activate, and convert product-led and self-service users.
• Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
• Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.

What You’ll Bring:

• 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.
• Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
• Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.

About the team:

• The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey.
• We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders.
• This is an exciting time to join: we're growing our investment in lifecycle as a revenue driver, and you'll have real input in shaping how we build and scale these programs.