You will be responsible for planning, executing and managing marketing campaigns to our existing customer base to drive customer engagement, upsell and cross-sell and renewals. You will be responsible for the overall customer marketing campaign strategy and management, including target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations.
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USD/year
Drive customer engagement across B2B and in a limited capacity, B2C and B2B2C segments. This role will be instrumental in shaping and executing end-to-end lifecycle strategies that deepen relationships, drive retention, and mitigate churn. You will be responsible for developing and implementing strategies that drive customer lifecycle engagement from onboarding, through their first 90 days and beyond.