Account-Based Marketing (ABM) Manager

Responsibilities:

• Own the ABM strategy for improveit 360, focusing on new pipeline and expansion.
• Design and execute ABM programs aligned with the upmarket growth strategy.
• Partner with Sales leadership to align on target accounts and success metrics.

Requirements:

• 5+ years of B2B marketing experience with deep expertise in account-based marketing.
• Proven experience driving pipeline and revenue impact through ABM programs.
• Strong understanding of Sales-led and hybrid GTM motions.

Technology:

• Hands-on experience with tools like Salesforce, Marketo, 6sense, SalesLoft, Gong, Sendoso, and ZoomInfo.
• Leverage account intelligence and ABM platforms to engage strategic accounts.