Staff Lifecycle Marketing Manager

GitLab

Remote regions

Global

Benefits

Unlimited PTO

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Overview:

  • You'll own the lifecycle communications strategy for GitLab prospects, using data-driven insights to engage and move them through the buyer lifecycle.
  • Collaborate closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to deliver cohesive programs.

What You'll Do:

  • Create, monitor, and improve complex automated campaign journeys with static and dynamic content.
  • Lead lifecycle campaigns from planning through execution, including copywriting, segmentation, testing, and optimization.
  • Use data-driven insights to refine campaigns and communicate performance insights regularly.

What You'll Bring:

  • 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS company targeting enterprise IT buyers.
  • Strong expertise in Marketo for segmentation, email templates, and dynamic content.
  • High attention to detail across audience logic, segmentation, QA, and reporting.

About the Team:

  • The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage.
  • We own the email channel, one of GitLab's most effective tools for communicating with a diverse audience.
  • We're growing investment in lifecycle as a revenue driver, and you'll shape how we build and scale these programs.

GitLab

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations increase developer productivity, improve operational efficiency, and accelerate digital transformation. With over 50 million registered users and trust from more than 50% of the Fortune 100, our high-performance culture thrives on values, AI integration, and continuous knowledge exchange.

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