Staff Lifecycle Marketing Manager

Overview:

• You'll own the lifecycle communications strategy for GitLab prospects, using data-driven insights to engage and move them through the buyer lifecycle.
• Collaborate closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to deliver cohesive programs.

What You'll Do:

• Create, monitor, and improve complex automated campaign journeys with static and dynamic content.
• Lead lifecycle campaigns from planning through execution, including copywriting, segmentation, testing, and optimization.
• Use data-driven insights to refine campaigns and communicate performance insights regularly.

What You'll Bring:

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS company targeting enterprise IT buyers.
• Strong expertise in Marketo for segmentation, email templates, and dynamic content.
• High attention to detail across audience logic, segmentation, QA, and reporting.

About the Team:

• The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage.
• We own the email channel, one of GitLab's most effective tools for communicating with a diverse audience.
• We're growing investment in lifecycle as a revenue driver, and you'll shape how we build and scale these programs.