Senior Manager, Customer Marketing

Role Responsibilities:

• Manage and develop a customer marketing team of 2, with the opportunity to scale as business needs grow.
• Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions.
• Manage customer communications including newsletters, product announcements, webinars and educational programming.

Candidate Requirements:

• 5+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS; cybersecurity experience preferred.
• 2+ years managing programs, projects or people in a marketing capacity.
• Proven ability to execute measurable customer marketing programs driving adoption, retention, upsell and cross-sell outcomes.

Success Attributes:

• Strong analytical skills to translate campaign performance and customer behavior into actionable insights.
• Excellent communication and cross-functional collaboration skills, partnering with Customer Success, Sales, Product and Product Marketing.
• Content and storytelling abilities to drive customer engagement, education and advocacy.