Senior Manager, Email Lifecycle Strategy

Role Overview:

• Leads email channel strategy for buying group engagement across ServiceNow's integrated marketing motion.
• Translates the shift from lead-centric to buying group-based opportunity qualification into scalable email programs.
• Manages a team and influences segmentation architecture, persona-level messaging, and lifecycle program strategy.

Key Responsibilities:

• Design email lifecycle strategies mapped to buying group structures.
• Translate ServiceNow's buying group GTM model into email segmentation logic and audience targeting.
• Develop lifecycle program frameworks that support awareness, consideration, acquisition, pipeline progression, and post-sale adoption.

Qualifications and Skills:

• 8+ years in B2B email or lifecycle marketing with deep experience in segmentation strategy and campaign architecture.
• Expertise in Marketo Engage, with experience in Adobe Journey Optimizer or Salesforce Marketing Cloud a plus.
• Fluency in buying group strategy, lifecycle program design, and AI automation.