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Lifecycle & Nurture:
- Own the lead lifecycle from marketing-accepted lead through demo requested.
- Design and run nurture programs and journeys by segment and stage.
- Manage email deliverability, sending reputation, and list health.
ABM Programs:
- Own ABM programs against named target accounts.
- Build and run coordinated, multi-channel account plays.
- Partner closely with SDRs and AEs to sequence marketing and sales outreach.
Conversion & Pipeline Performance:
- Own the MAL-to-Demo-Requested conversion rate as the role’s primary metric.
- Partner with the Website Experience & Conversion Manager on landing pages and forms.
- Continuously test subject lines, offers, sequences, and play design.
PerfectServe
PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.