Source Job

US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

Marketing Automation ABM Email Marketing Salesforce Analytics

19 jobs similar to Lifecycle Manager

Jobs ranked by similarity.

US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

US

  • Designs and executes ABM plays across acquisition, competitive displacement, and named accounts.
  • Builds and manages tiered target account lists using data sources like Demandbase and ZoomInfo.
  • Orchestrates multi-channel campaigns including paid media, outbound sequences, direct mail, and events.

ConnectWise is a global software company that provides a suite of tools for technology solution providers to manage businesses, sell, automate service, and remotely control technology. With over 3,000 colleagues in North America, EMEA, and APAC, the company fosters an inclusive and positive culture that values unique contributions.

Global

  • Own the lifecycle strategy to move from one-size-fits-all communication to high-conversion segmented tracks.
  • Design nurture and educational programs to accelerate time to value for high-potential sellers.
  • Integrate lifecycle communications with product onboarding paths, working cross-functionally with Risk, Product, and Data teams.

Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record, simplifying payments. Backed by investors including KKR and FTV Capital, they serve over 6000 software sellers in 245 territories globally, with a transparent and collaborative culture.

US

  • Optimize pipeline generation programs by owning partner performance, setting SLA expectations, and driving corrective actions through process improvements.
  • Drive inbound and outbound pipeline generation by partnering with marketing and sales to convert demand into qualified pipeline, aligning ICPs and messaging.
  • Modernize execution with AI and automation by testing agentic workflows, enrichment tools, and sequencing technologies to improve partner productivity and conversion.

Sonatype is the software supply chain security company, providing end-to-end software supply chain security solutions including proactive protection against malicious open source and enterprise-grade SBOM management. More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.

US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

US Unlimited PTO

  • Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
  • Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
  • Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.

Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.

US Unlimited PTO

  • Manage, coach, and develop a team of 2–3 SMB Customer Success Managers, building a performance culture grounded in metrics and accountability.
  • Design and operationalize a digital-first, tech-touch CS motion with automated lifecycle programs using tools like Salesforce or HubSpot.
  • Own GRR and NRR targets for the SMB segment, monitor customer health, and partner with Account Managers on expansion opportunities.

EvenUp uses technology and AI to empower personal injury lawyers and victims to secure faster settlements and better outcomes. They are a fast-growing vertical SaaS company backed by top VCs, seeking talented and collaborative individuals to join their team.

US Unlimited PTO

  • Drive user retention and engagement through lifecycle marketing strategies across email, push, and in-app channels.
  • Leverage data and analytics to segment audiences, personalize content, and optimize campaigns with rigorous A/B testing.
  • Own the end-to-end campaign production workflow and partner cross-functionally to scale high-performing lifecycle programs.

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. With over 180 million downloads and supporting over 3,500 organizations, Calm has been recognized as a TIME100 Most Influential Company.

Global

  • Own and scale marketing-led pipeline strategy and execution across digital, ABM, and field channels.
  • Partner cross-functionally with Sales, BDRs, RevOps, and Brand Marketing to ensure full-funnel alignment.
  • Lead a high-performing team of three individual contributors setting strategy, frameworks, and KPIs for predictable pipeline growth.

Replicant builds an AI platform that helps contact centers resolve requests and improve agent performance with AI-powered conversation intelligence. The company serves Fortune 500 companies and high-growth innovators, and fosters a culture of ownership, humility, and self-distance.

$147,000–$210,000/yr
US

  • Owning the Partner Demand Center and virtual partner marketing manager model.
  • Leading the strategy and development of global partner marketing programs.
  • Building and enabling repeatable campaign plays, toolkits, and activation strategies.

Zscaler accelerates digital transformation to ensure customers can be more agile, efficient, resilient, and secure. They are an AI-forward enterprise that leverages the world’s largest security data lake. They build high-performing teams focused on customer obsession, collaboration, ownership, and accountability.

$100,000–$115,000/yr
US

  • This role owns the execution layer, overseeing email channel operations, performance, deliverability, and compliance.
  • You'll use AI to streamline execution, personalize interactions, and build workflows for the team.
  • Your work ensures seamless prospect experiences, reliable data, and full activation of the database.

OpenSesame is the trusted partner for workforce reinvention in the age of AI. They deliver integrated software, curated and customizable content, and expert services embedded into existing learning, HR, and work systems to help organizations expand their human + AI potential and thrive through change.

US

  • Define and own global demand generation strategy aligned to revenue targets and pipeline goals.
  • Lead, mentor, and grow a small team of demand generation and partner marketing professionals.
  • Own and manage the global demand generation budget, driving data-driven ROI decisions.

Spinnaker Support is a global leader in third-party support and managed services for Oracle and SAP software, helping enterprises reduce costs and extend software life. They foster a builder's culture with hands-on leadership and a growing team.

India Global

  • Own the end-to-end email nurture programme: strategy, commercial copy, sequencing, triggers, branching, timing and optimisation for warm, cold and lapsed audiences.
  • Manage the CRM (HubSpot, Salesforce or equivalent): segmentation, lifecycle status, data hygiene and pipeline management.
  • Design and maintain lead- and account-scoring models aligned to ICP and observable buying signals.

Brandtech+ (formerly OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. They partner with over 300 clients in 40+ countries and are part of The Brandtech Group, leveraging cutting-edge AI technology to revolutionize how they create and deliver work.

Global 6w PTO

  • Design and run automated lifecycle campaigns: onboarding journeys, adoption nudges, health-based triggers, expansion signals, and win-back sequences.
  • Build and own retention playbooks — structured, repeatable responses to disengagement, value gaps, and churn risk.
  • Own a portfolio of at-risk accounts — execute save motions, diagnose value gaps, secure renewal, drive expansion.

Katana is a remote-first, AI-first SaaS company building inventory and manufacturing software for businesses that make and sell physical products. Our 100+ person team across 10+ countries is scaling rapidly and building what's next together.

US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by automating security monitoring and compliance. The company has a kind and talented team with a mission to restore trust in internet businesses.

$75,000–$87,500/yr
US Unlimited PTO

  • Support integrated, multi-channel marketing campaigns that may include email, paid media, nurture programs, sales outreach, webinars, and content promotion.
  • Assist with campaign setup, audience segmentation, list management, launch preparation, and execution tasks across marketing platforms and systems.
  • Monitor campaign performance metrics including engagement, conversions, and pipeline influence.

Onit redefines the future of legal operations through the power of AI. Their cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.

US Unlimited PTO 16w maternity

  • Build and run integrated campaigns across email, paid digital, lifecycle, and events for a range of segments and buyers.
  • Track MQL, pipeline contribution, conversion rates and report them clearly.
  • Work with Product Marketing and Sales to make sure every campaign resonates with buyers.

Vanta helps businesses earn and prove trust by offering a platform to continuously monitor and verify security. Vanta has a kind and talented team, and they empower companies to practice better security and prove it with ease.

US 6w maternity 6w paternity

  • Lead, mentor, and empower a team of Account Managers to drive strategic growth and retention of mid-market accounts representing a significant portion of annual revenue.
  • Develop and execute the overarching account strategy for the mid-market segment, aligning with company revenue goals and market opportunities.
  • Cultivate executive-level relationships, serve as escalation point for complex client needs, and oversee aggregate revenue performance to ensure retention and growth targets.

Platform Science is an open IoT platform that partners with innovative fleets, application developers, vehicle manufacturers, and equipment providers in the transportation industry to deliver revolutionary solutions. Founded in 2015, the company employs a diverse and engaging group of people who believe in the power of great ideas and value thoughtful actions, empathy, and transparency.

United States 4w PTO

  • Serve as the strategic technical and operational anchor of our global lifecycle program, designing scalable foundations for experimentation, personalization, and multi-channel measurement.
  • Define and own the technical roadmap for lifecycle tooling (e.g., Braze), ensuring data stability, governance, and cross-functional collaboration with Marketing, Data Engineering, and Analytics.
  • Operationalize A/B and multivariate tests end to end, collaborate on personalization experiments, and own reporting for journey health and experiment status.

Our mission at Oura is to empower every person to own their inner potential through award-winning products that provide insights into sleep, health, and wellness. As a quickly growing company, we ensure our team members have what they need to do their best work, both in and out of the office.