Define and own the technical roadmap for lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation.
Lead cross-functional work alongside Lifecycle Marketing, Data Engineering, and Data Analytics to define source of truth lifecycle data models.
Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead.

Journey Orchestration & Execution:

Collaborate with lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze.
Implement and maintain scalable templates, modular components, and reusable logic.
Build and manage guardrails and governance for sending rules, and partner with marketers to ensure best practices.

Experimentation & Measurement:

Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, and holdouts.
Collaborate with Lifecycle marketers and Data Science to prioritize and execute personalization experiments.
Own reporting requirements for lifecycle ops, including journey health, delivery monitoring, and experiment status dashboards.

Oura

Our mission at Oura is to empower every person to own their inner potential through award-winning products that provide insights into sleep, health, and wellness. As a quickly growing company, we ensure our team members have what they need to do their best work, both in and out of the office.

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