Senior Lifecycle Marketing Manager

Role Overview:

• This is a senior individual contributor role owning the lifecycle marketing program end-to-end.
• You will partner closely with the Lifecycle Marketing Technical Lead and cross-functional teams.

Key Responsibilities:

• Own lifecycle strategy across email, push, and in-app to drive onboarding, habit formation, and subscription conversion.
• Drive a rigorous A/B testing roadmap and leverage data to inform segmentation and personalization.
• Maintain operational documentation and campaign QA standards.

Who You Are:

• Deep expertise in building and scaling lifecycle programs for B2C consumer apps.
• Hands-on proficiency with Iterable and an AI-first mindset.
• Exceptional analytical skills and ability to influence cross-functional partners.

What We Offer:

• Competitive base salary range of $125,000-$165,000 depending on location and experience.
• Comprehensive benefits including 401(k), flexible time off, and more.
• Opportunity to make an impact on mental health for millions.