Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.
Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue across multiple channels.
Create and manage customer segmentation and targeting strategies, optimizing the customer journey through email, SMS, and push notifications.
Collaborate with cross-functional teams and use data-driven insights to improve campaign performance and customer experience.
Social Discovery Group (SDG) is a global social discovery company that connects users across cultures through social entertainment platforms. With an international team of over 1,000 professionals working worldwide, SDG is a two-time 'Great Place to Work' winner and top-ranked for remote work.
Map the full customer journey to predict paid conversion and long-term engagement.
Quantify the breakages, identifying where the funnel leaks by user segments.
Design and run experiments to address breakages using in-app prompts, email, and onboarding redesign.
Koyfin is a fast-growing fintech company building a powerful analytics platform used by financial advisors and investors. They are recognized as a top-rated investment solution, valuing craftsmanship, accountability, and continuous improvement.
Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.
Lead the strategy, evolution, and performance of the member engagement ecosystem, driving growth in customer lifetime value (LTV).
Wild Alaskan Company aims to accelerate the transition to sustainable food systems by fostering relationships between people, wild seafood, and the planet. They deliver wild-caught, sustainable seafood to households across the United States in a fully-remote, fast-paced, and fun working environment.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.
Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.
Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
Track and report key performance metrics to optimize campaign performance and customer engagement.
Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.
Own the full lifecycle marketing strategy from first payment through payoff and beyond, driving borrower retention, repeat origination, and LTV.
Lead the evolution of next-best-offer logic, predictive modeling, and lead routing to match borrowers with the right product at the right time.
Drive rigorous experimentation and data-backed decision-making, balancing risk and return to optimize portfolio yield and repeat-borrow rate.
Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. The company has originated more than $6.5 billion in loans and is a 100% fully distributed workforce.
Own the lifecycle strategy to move from one-size-fits-all communication to high-conversion segmented tracks.
Design nurture and educational programs to accelerate time to value for high-potential sellers.
Integrate lifecycle communications with product onboarding paths, working cross-functionally with Risk, Product, and Data teams.
Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record, simplifying payments. Backed by investors including KKR and FTV Capital, they serve over 6000 software sellers in 245 territories globally, with a transparent and collaborative culture.