Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Map the full customer journey to predict paid conversion and long-term engagement.
Quantify the breakages, identifying where the funnel leaks by user segments.
Design and run experiments to address breakages using in-app prompts, email, and onboarding redesign.
Koyfin is a fast-growing fintech company building a powerful analytics platform used by financial advisors and investors. They are recognized as a top-rated investment solution, valuing craftsmanship, accountability, and continuous improvement.
Lead the strategy, evolution, and performance of the member engagement ecosystem, driving growth in customer lifetime value (LTV).
Wild Alaskan Company aims to accelerate the transition to sustainable food systems by fostering relationships between people, wild seafood, and the planet. They deliver wild-caught, sustainable seafood to households across the United States in a fully-remote, fast-paced, and fun working environment.
Architect a "Systems-First" Retention Model, moving from reactive saves to proactive, behavioral interventions.
Own the Monetization Roadmap by designing, running, and analyzing pricing and packaging experiments.
Drive AI-Native Execution, reaching for AI first to build a custom churn-prediction agent and automate segmentation.
Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, their platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology. With a team of 380+ people representing over 60 nationalities, they celebrate diversity and foster a workplace where everyone is heard and feels a sense of belonging.