Head of Lifecycle Marketing

Responsibilities:

• Set post-funding lifecycle strategy end-to-end from first payment through payoff, refinance, top-up, second loan, and adjacent products.
• Anticipate where the portfolio and competitive landscape are heading and bring a defensible, data-backed point-of-view on where the next dollar of LTV comes from proactively.
• Make the next-best-offer calls of which product, channel, and moment to surface, and to whom, grounding them in behavioral signal and real cohort and propensity models.

About You:

• 8+ years in lifecycle, CRM, retention, or growth marketing, with meaningful time in lending or fintech.
• Strong analytical and financial fluency (CAC, funnel conversion, lead scoring, forecast modeling, LTV economics).
• Deep lifecycle expertise (journey design, automation workflows, next-best-offer logic, PIF/win-back) plus behavioral-data and segmentation fluency.

Benefits & Perks:

• Generous medical, dental, and vision insurance options.
• Eligible for Annual Bonus, 401k Plan with matching contribution, and generous PTO including sick leave, vacation, volunteer, and more.
• 12 Weeks Paid Parental Leave, company-paid short & long term disability and life insurance, and monthly tech stipend.