Drive user retention and engagement through lifecycle marketing strategies across email, push, and in-app channels.
Leverage data and analytics to segment audiences, personalize content, and optimize campaigns with rigorous A/B testing.
Own the end-to-end campaign production workflow and partner cross-functionally to scale high-performing lifecycle programs.
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. With over 180 million downloads and supporting over 3,500 organizations, Calm has been recognized as a TIME100 Most Influential Company.
Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.
Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.
Map the full customer journey to predict paid conversion and long-term engagement.
Quantify the breakages, identifying where the funnel leaks by user segments.
Design and run experiments to address breakages using in-app prompts, email, and onboarding redesign.
Koyfin is a fast-growing fintech company building a powerful analytics platform used by financial advisors and investors. They are recognized as a top-rated investment solution, valuing craftsmanship, accountability, and continuous improvement.
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization.
Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives.
Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics.
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.
Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
Build nurture and conversion programs that move users from first touch to expansion.
Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.
Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.
Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
Track and report key performance metrics to optimize campaign performance and customer engagement.
Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.
Own conversion rate optimization for 1-2 e-commerce brands.
Plan, prioritize, and run split tests across key pages and funnels.
Drive continuous improvement in conversion rate, AOV, and overall profitability.
Foxelli builds direct-to-consumer e-commerce brands that reach millions and generate over $20M annually. The company fosters a culture of learning, experimentation, and meaningful work with a focus on AI and automation.
Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.
Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.