Senior Lifecycle Marketing Manager

About the Role:

• This is a senior individual contributor role with significant strategic ownership of Maven's consumer lifecycle engine.
• You'll work alongside a lean cross-functional team to build and run the full lifecycle from first touch through long-term retention.
• This remote role prefers candidates based in San Francisco but is open to those located in the United States.

We're looking for you to bring:

• 5-8 years of lifecycle marketing experience in DTC health, wellness, or regulated consumer categories.
• Deep Braze expertise with hands-on canvas building, Liquid logic, A/B testing, and segmentation.
• Strong technical skills to read event schemas, write trigger specs, and troubleshoot flow issues independently.

Benefits That Work For You:

• 16 weeks 100% paid parental leave and new parent stipend after one year.
• Access to Maven's full platform and specialists for mental health, reproductive health, and family planning.
• Annual professional development stipend, 401K matching, and hybrid work support.