Source Job

US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Lifecycle Marketing Marketing Automation CRM Analytics

15 jobs similar to Sr. Lifecycle Marketing Manager

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US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
  • Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.

Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.

US 4w PTO 12w maternity 12w paternity

  • Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
  • Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
  • Track and report key performance metrics to optimize campaign performance and customer engagement.

Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.

US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

US Unlimited PTO

  • Drive user retention and engagement through lifecycle marketing strategies across email, push, and in-app channels.
  • Leverage data and analytics to segment audiences, personalize content, and optimize campaigns with rigorous A/B testing.
  • Own the end-to-end campaign production workflow and partner cross-functionally to scale high-performing lifecycle programs.

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. With over 180 million downloads and supporting over 3,500 organizations, Calm has been recognized as a TIME100 Most Influential Company.

Global Unlimited PTO

  • Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
  • Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
  • Define messaging framework and narrative strategy that guides channel copy

Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.

US 12w maternity 12w paternity

  • Own the full lifecycle marketing strategy from first payment through payoff and beyond, driving borrower retention, repeat origination, and LTV.
  • Lead the evolution of next-best-offer logic, predictive modeling, and lead routing to match borrowers with the right product at the right time.
  • Drive rigorous experimentation and data-backed decision-making, balancing risk and return to optimize portfolio yield and repeat-borrow rate.

Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. The company has originated more than $6.5 billion in loans and is a 100% fully distributed workforce.

United States

  • Develop and execute customer lifecycle marketing strategies across acquisition, onboarding, engagement, retention, and advocacy stages.
  • Design multi-channel campaigns and nurture programs to improve engagement, education, and loyalty.
  • Partner cross-functionally with Growth, Sales, Product, and Customer Success teams to align communications with business objectives.

Jobgether is an AI-powered job matching platform that helps candidates get reviewed quickly and fairly. It is a mission-driven, inclusive company with a focus on improving healthcare outcomes through partnerships.

Global

  • Own the lifecycle strategy to move from one-size-fits-all communication to high-conversion segmented tracks.
  • Design nurture and educational programs to accelerate time to value for high-potential sellers.
  • Integrate lifecycle communications with product onboarding paths, working cross-functionally with Risk, Product, and Data teams.

Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record, simplifying payments. Backed by investors including KKR and FTV Capital, they serve over 6000 software sellers in 245 territories globally, with a transparent and collaborative culture.

US

  • Lead the strategy, evolution, and performance of the member engagement ecosystem, driving growth in customer lifetime value (LTV).

Wild Alaskan Company aims to accelerate the transition to sustainable food systems by fostering relationships between people, wild seafood, and the planet. They deliver wild-caught, sustainable seafood to households across the United States in a fully-remote, fast-paced, and fun working environment.

US

  • Lead customer lifecycle marketing programs across onboarding, adoption, education, retention and expansion to drive engagement and revenue retention.
  • Manage and develop a customer marketing team, scaling programs as business needs grow.
  • Partner cross-functionally with Customer Success, Sales, Product, and RevOps to design and execute omni-channel campaigns.

Keeper Security transforms cybersecurity for millions of individuals and thousands of organizations globally with an intuitive, end-to-end encrypted platform. It is a fast-growing cybersecurity company trusted globally, published in 23 languages and sold in over 150 countries.

Global

  • Map the full customer journey to predict paid conversion and long-term engagement.
  • Quantify the breakages, identifying where the funnel leaks by user segments.
  • Design and run experiments to address breakages using in-app prompts, email, and onboarding redesign.

Koyfin is a fast-growing fintech company building a powerful analytics platform used by financial advisors and investors. They are recognized as a top-rated investment solution, valuing craftsmanship, accountability, and continuous improvement.

United States 4w PTO

  • Serve as the strategic technical and operational anchor of our global lifecycle program, designing scalable foundations for experimentation, personalization, and multi-channel measurement.
  • Define and own the technical roadmap for lifecycle tooling (e.g., Braze), ensuring data stability, governance, and cross-functional collaboration with Marketing, Data Engineering, and Analytics.
  • Operationalize A/B and multivariate tests end to end, collaborate on personalization experiments, and own reporting for journey health and experiment status.

Our mission at Oura is to empower every person to own their inner potential through award-winning products that provide insights into sleep, health, and wellness. As a quickly growing company, we ensure our team members have what they need to do their best work, both in and out of the office.

US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.

US Unlimited PTO

  • Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
  • Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
  • Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.

Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.