Source Job

Global

  • Own the end-to-end lifecycle strategy and email/SMS execution from activation to retention and win-back.
  • Develop segmentation frameworks and manage tailored journeys for distinct audiences (parents and adults).
  • Build analytics dashboards, run testing cadences, and direct the lifecycle agency relationship to optimize performance.

Klaviyo Shopify Email Marketing CRM

18 jobs similar to Lifecycle Marketing Manager

Jobs ranked by similarity.

$75,000–$85,000/yr
US

  • Manage monthly email and SMS campaigns from briefing to execution, coordinating with internal teams and agency partners.
  • Monitor and optimize automated journeys, analyze performance data, and deliver weekly and monthly insights.
  • Partner with creative and brand teams to develop channel-specific content and ensure campaign accuracy through QA processes.

Nutrafol is a pioneering hair wellness company that creates clinically tested products for hair growth using a patented blend of natural ingredients. They are a growing company committed to individuality and innovation, with a culture focused on helping people grow into the best version of themselves.

$136,000–$160,000/yr
US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
  • Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.

Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

$78,000–$95,000/yr
US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

US Unlimited PTO

  • Drive user retention and engagement through lifecycle marketing strategies across email, push, and in-app channels.
  • Leverage data and analytics to segment audiences, personalize content, and optimize campaigns with rigorous A/B testing.
  • Own the end-to-end campaign production workflow and partner cross-functionally to scale high-performing lifecycle programs.

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. With over 180 million downloads and supporting over 3,500 organizations, Calm has been recognized as a TIME100 Most Influential Company.

$143,650–$169,000/yr
United States 4w PTO

  • Serve as the strategic technical and operational anchor of our global lifecycle program, designing scalable foundations for experimentation, personalization, and multi-channel measurement.
  • Define and own the technical roadmap for lifecycle tooling (e.g., Braze), ensuring data stability, governance, and cross-functional collaboration with Marketing, Data Engineering, and Analytics.
  • Operationalize A/B and multivariate tests end to end, collaborate on personalization experiments, and own reporting for journey health and experiment status.

Our mission at Oura is to empower every person to own their inner potential through award-winning products that provide insights into sleep, health, and wellness. As a quickly growing company, we ensure our team members have what they need to do their best work, both in and out of the office.

$85,000–$115,000/yr
US Unlimited PTO

  • Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
  • Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
  • Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.

Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.

US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by automating security monitoring and compliance. The company has a kind and talented team with a mission to restore trust in internet businesses.

Global 3w PTO

  • Develop and execute lifecycle marketing strategies to increase customer engagement, satisfaction, and revenue across multiple channels.
  • Create and manage customer segmentation and targeting strategies, optimizing the customer journey through email, SMS, and push notifications.
  • Collaborate with cross-functional teams and use data-driven insights to improve campaign performance and customer experience.

Social Discovery Group (SDG) is a global social discovery company that connects users across cultures through social entertainment platforms. With an international team of over 1,000 professionals working worldwide, SDG is a two-time 'Great Place to Work' winner and top-ranked for remote work.

$68,000–$75,000/yr
US

  • Execute and schedule multi-channel campaign sends across email, push, and SMS.
  • Support test ideation, write briefs, partner with Creative, and own the approval process.
  • Handle campaign coordination, maintain reporting, and support major roadmap initiatives.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers through beauty memberships. We are a remote-first company with a team that values connection, professional development, and a culture of self-discovery and confidence.

LATAM

  • Proactively contact at-risk patients before they disengage or cancel, using behavioral signals and CRM flags to prioritize outreach.
  • Handle inbound cancellation and pause requests with empathy and confidence, saving accounts where possible.
  • Re-engage lapsed or paused subscribers through structured win-back campaigns via phone, SMS, and email.

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative.

Global

  • Assist in shaping lifecycle marketing strategies to boost user activation and retention.
  • Develop and execute CRM campaigns including email, app push notifications, and product interfaces.
  • Analyze user data and campaigns to derive insights for future initiatives.

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, we offer a diverse portfolio of digital-asset products and a flat, user-centric global organization.

US

  • Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
  • Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
  • Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

US 4w PTO 12w maternity 12w paternity

  • Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
  • Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
  • Track and report key performance metrics to optimize campaign performance and customer engagement.

Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.

India

  • Own campaign email content including subject lines, headers, and CTAs across major marketing moments.
  • Manage lifecycle email programs such as welcome series, post-purchase nurture, and re-engagement flows.
  • Monitor deliverability metrics and maintain effective email performance through A/B testing and data analysis.

Fresh Prints is a custom apparel and merchandise company that sells personalized products. They have a strong emphasis on culture and long-term employee contributions, offering benefits like a paid sabbatical.

Global

  • Submit your resume for future opportunities at a DTC health/wellness startup.
  • Work remotely in a fast-paced environment with proficiency in Slack and AI tools.
  • Be self-directed, proactive, and comfortable with ambiguity in a mission-driven culture.

Tiny Health is advancing lifelong health through precision microbiome science, offering gut and vaginal tests using shotgun metagenomics and AI. Founded in 2020, it's a remote-first startup trusted by families and health practitioners, with a team of microbiome scientists and physicians.