Lifecycle Marketing Manager

Key Responsibilities:

• Build and evolve Tiny Health’s lifecycle strategy across the full customer journey from activation through retention, upsell, and win-back.
• Own all lifecycle email and SMS flows, campaigns, and transactional sequences in Klaviyo using Shopify and Recharge data.
• Deliver monthly performance reports with strategic recommendations and maintain a structured testing cadence.

Qualifications:

• 3–7 years of lifecycle, CRM, or email marketing experience at a DTC, subscription, or consumer health brand.
• Hands-on Klaviyo experience and familiarity with Shopify and Recharge.
• Strong strategic instincts, data-driven mindset, and experience managing external agencies.

How We Work:

• Remote-first company with working hours following a 2-hour window from 9 am – 6 pm CST.
• Driven by an ambitious mission to reinvent wellness through microbiome science.
• Values include learning fast, being resourceful, thinking like an owner, and acting with honesty and empathy.