Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals.
Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.

Campaign Development & Collaboration:

Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings.
Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources.

Experimentation & Measurement:

Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition.
Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments.

Acorns

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'

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