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About the Role:
- Serve as senior member on the B2C side of the B2B2C model.
- Reach and enroll members whose employers have already chosen WellTheory.
- Report to Head of Marketing as an individual contributor.
What You'll Do:
- Own strategy and optimization of email and direct mail programs.
- Drive performance through segmentation, creative testing, and sequencing.
- Analyze the end-to-end enrollment funnel and execute on optimizations.
What We Offer:
- Chance to define WellTheory's AI transformation from the ground up.
- Direct partnership with co-founders and staff leadership.
- Competitive compensation, benefits, and remote work.
WellTheory
WellTheory is a digital health company helping people with autoimmune conditions through personalized care and nutrition guidance. We are a team of 50+ passionate people building an AI-forward organization in healthcare.