Lifecycle Marketing Manager

Engagement:

• Engage customers to take the next best action towards critical publishing milestones.
• Pitch your ideas and bring them to life as a key contributor to lifecycle strategy.
• Maintain key journey maps to inform loyalty and retention strategy.

Strategy:

• Identify and define customer segments to foster personalized experiences maximizing engagement.
• Develop, execute, and refine multi-channel retention marketing campaigns across touchpoints.
• Develop reporting dashboards and track KPIs to measure effectiveness.

Expertise:

• Strong data analytical skills and Excel competency to develop actionable strategies.
• Proficiency in driving engagement metrics throughout the marketing lifecycle.
• Deep understanding of customer behavior and audience segmentation.