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Retention Programs:
- Build constant reinforcement of value through program design that reminds customers why they chose Superside.
- Create touchpoints and content that drive account usage and set conditions for renewal.
- Collaborate with data teams to identify at-risk customers and activate automated re-engagement programs.
Adoption & Utilization:
- Design subscription utilization programs that move customers from passive subscribers to active users.
- Launch customer-facing campaigns for every major product release to educate on features.
- Partner with lifecycle team to create usage-triggered automated journeys.
Account Team Enablement:
- Develop playbooks and asset libraries for Account Managers to proactively manage customer health.
- Create expansion enablement materials that help teams articulate and sell new offerings.
- Build toolkits that empower teams to cross-sell services and grow accounts without custom campaigns.
Superside
Superside provides subscription-based creative and marketing services to enterprises. The company focuses on delivering consistent value through account-based marketing and field marketing, with a culture that emphasizes building from the ground up and cross-functional collaboration.