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Role Overview:
- Own the full-funnel architecture from paid acquisition through to challenge sign-up.
- Lead creative quality control on hooks, angles, and performance copy.
- Drive performance and ROI with daily metric tracking and budget adjustments.
What You'll Do:
- Set the audience strategy and identify new segments.
- Execute lifecycle journeys from Meta lead to seamless challenge participation.
- Build high-converting landing pages and email sequences.
Your Skills and Experience:
- Deep hands-on experience with Meta Ads Manager for info-products.
- Analytical and numbers-driven with a data-based decision mindset.
- Technical funnel builder comfortable with Typeform, landing page builders, and CRM.
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