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Key Responsibilities:
- Plan, build, and manage Meta campaigns for application funnels, lead magnet funnels, and booking funnels.
- Set up and maintain tracking (Pixel, CAPI, custom conversions, UTMs, offline events) and troubleshoot issues.
- Own weekly reporting: key KPIs, insights, and a clear action plan.
Requirements:
- 2+ years running Meta ads for coaches, agencies, or B2B service businesses.
- Proven history managing $60k+/month on Meta for at least 6 consecutive months.
- Demonstrated ability to generate qualified calls under $500 for 2+ years.
Outcomes:
- Hit weekly call volume targets without tanking lead quality.
- Double the Meta ad budget while maintaining cost per call and lead quality.
- Implement a structured testing roadmap and run 2-3 meaningful tests per week.
GNO Partners
GNO Partners is a performance marketing agency that specializes in scaling high-ticket B2B funnels for coaching and service businesses. They operate as a lean team where the Senior Meta Media Buyer will own strategy and report directly to leadership.