Senior UA Manager (Meta, Web + App) Italy

Key Responsibilities:

• Launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for multiple global products.
• Own full campaign performance, optimizing budgets, CPA, CPI, and ROI while maintaining scalability.
• Develop and test growth hypotheses across audiences, GEOs, placements, ad formats, landing pages, and app/web funnels.

Collaboration and Strategy:

• Work with creative teams by researching competitors and defining creative angles.
• Manage both app and web acquisition funnels with a strong emphasis on web scaling.
• Build structured reporting systems and improve campaign operations through automation.

Requirements and Environment:

• 3+ years hands-on experience with Meta Ads in high-volume B2C environments.
• Proven experience managing large budgets ($100K+), scaling up to $400K–$500K+.
• Advanced analytical skills with data tools like Google Sheets, Excel, GA4, and internal analytics.

Benefits Package:

• Fully remote position with competitive compensation.
• 28 days annual vacation plus 7 wellness days, and $1,000 annual health compensation.
• Budget support for home office setup and professional training reimbursement.